One of the most stable and profitable businesses in Ukraine and throughout the world is the market of children's clothes. The child is growing rapidly, it needs fresh clothes, different styles, colors and designs. As a child turns with clothes, they know not only your favorite mom and dad, but all the grandparents, aunts and uncles. The service life of even the practical and very sturdy clothes are not high. The kids have tremendous power and especially hard tear, spoil, spoil-suffering jackets and pants, smocks and tights.
And then there's the fashion and prestige. The child simply something that is not brought forth into the street. Yes, and we have not made much save on children. The potential children's market is difficult to assess. Ukrainians love their kids to indulge. This is because parents have common "guilt." Adults too are engaged in work and pay little attention to the baby. "Amnesty" Parents want to make many toys, they are sold in large numbers.
But as in the other, in this business there are some features and its pitfalls. Take a beautiful but unknown baby clothes today parents will not, it will not the Soviet Union, with its deficits. Who requires products well-known manufacturers and "promoted" brands. Known brands of children's clothes are firm ADAMS, BabyClub, Babyline and others. The advertising of children's brands to invest more money. Creates computer games, websites, invented tales, shot full-length cartoons and series with sequels. The brand should appeal not only to children, to say the least, but their parents, because they pay money. Those who create independent brands, is here waiting for wrong decisions. Brand or too focused on parents, or only on a specific age group of children. When the child grows up, and it happens pretty quickly, it is already beginning to say: "What I am a little, something to wear ...". The cost of creating a new brand requires a good many, but often the risks pay off.